Meet the family!

We are a small, family-owned business in Forest, VA, with a passion for the community and everyone in it. With the dedication of Paul and Matt and their ability to overcome any obstacles thrown their way, we are going 12 years strong! With the addition of Katie, Matt's daughter, and Daniel, Matt and Paul's friend and now Katie's fiance, these four amazing people will make it their mission to help whoever comes into our store with any inquiries about hunting or fishing. We treat every customer with respect and take the time to really listen to better understand what it is that they are looking for. Stepping into Pro's Choice is like stepping into a second home filled with laughter, respect, and above all loyalty.